FOUNDATION

Beauty starts with great skin. The right foundation will make you look like you’re not wearing any foundation at all. You’ll just have even-toned, great-looking skin.

The reason we wear foundation is to even out our skin tone and texture. When applied correctly, the result is skin that looks clear and smooth. But, what is most important is that the skin look better than it did without foundation.

Some women shy away from foundation because they associate it with thick pancake makeup that sometimes looks like a mask. But even the strongest makeup should have a natural-looking base.

Formula

Foundations are available in many different formulas. Choose one that is right for your skin and style and has a consistency you like to use. Use the following guidelines to choose your formula.

TINTED MOISTURIZER

For normal/normal-to-dry skin. Gives a sheer, light-weight coverage and is an alternative to foundation. Provides a totally natural look. Great for weekends.

TINTED FACE BALM

For extra-dry skin. Provides sheer coverage. Intensively hydrates and gives skin a dewy finish. Balm actually plumps the skin and reduces the appearance of fine lines.

STICK FOUNDATION

For all skin types except oily. Provides easy spot coverage and is also buildable for medium to full coverage. Best foundation for photography.

LIQUID FOUNDATION

For dry to extra-dry skin. Hydrates and smoothes, providing medium to full coverage. MOISTURIZING COMPACT

For dry to extra-dry skin. Hydrating formulas provide medium to full coverage.

WHIPPED FOUNDATION

For combination skin and great for skin with texture. Balances the skin by hydrating dry areas and absorbing oil in the T-zone. Provides medium to full coverage.

OIL-FREE LIQUID FOUNDATION

For oily skin. For combination skin in the summer. Absorbs oil and smoothes while providing light to medium coverage.

OIL-FREE CREAM FOUNDATION

For normal-to-oily skin. Absorbs oil, providing medium to full coverage. A good choice to cover acne and large pores.

OIL-FREE POWDER COMPACT

For oily skin. Provides medium to full coverage. Because of the portable packaging, compact foundations are great for touch-ups.

MINERAL POWDERS

Suggested for very oily skin. (Be careful when choosing color. Oily skin can change color of powders, and they may appear dry and pasty.)

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Updated: June 22, 2015 — 3:34 pm