Last year was very printsipny for Alexis Maby’s design career: he became the official member of syndicate of haute couture of Paris and, eventually, could involve in own brand many terrible investors. Confirmation to it was opening in October of last year of the first firm boutique of the designer on Grenel Street. And at all so long since Alexis’s press office officially declared that the active exit of brand to the Asian and American markets is planned for next year.
The haute couture collections, naturally, it is not accepted to equate to neotklonimy components of business strategy of designers, and, after all, they become their cards, reflection of prestige and creative potential, one more confirmation of the status in the fashion world. Here and for Alexis Maby display appeared quite good possibility again to prove that it possesses all this absolutely. Its new collection presented during a week of haute couture, became a natural step forward in its creative work, having shown absolutely integral, "pertinent" and inexpressibly beautiful show.
That in particular it was possible to the fashion designer so it is an image of that "candy store", the pudreno-lacy and especially air subject executed only in caramel-pink, beige and peach tones, times diluted with light accents dark (by the way, such combination dark and pudrovo-pink became the main element of a decor of new boutique Alexis Mabille which was developed by the Parisian bureau Humbert & Poyet). The most part of images it was executed directly in this way, without a claim for excessive novelty – it is simply excellent and womanly.
By Maby’s words, as a starting point for creation of this collection the most different receptions and technicians of sewing, and the main materials – tulle and patterns шантильи served. Directly they added to dresses of the designer of freshness, having made them unusually easy, air, smart and infinitely gentle.