Already many years sports are a lifestyle, sports is a thoughtway and even sports is a fashion. Surprisingly sounds, isn’t that so? And let’s try understand. Let’s begin from far away: earlier the sportswear seemed asexual, absolutely not womanly, and about beauty of a cut, an abundance of a color palette and absolutely it was necessary to be silent, but time goes, everything changes… Changes mentioned also sports, to be exact, sportswear, at present it can be stylish, unique and even sexual. To much in this question we owe the winner in a niche of sportswear, the Adidas company, also better known and popular Stella McCartney, whose conclusive design talent uplifted sportswear on some levels above.
The Adidas by Stella MCcartney SS collection ’13 Barricade became one more confirmation of talent of Stella and that Adidas it is not simple sportswear. It is simple to guess that the sportswear, to be exact, clothes for tennis here is presented, and the company presents it as merge of the huge Adidas technologies and unique style of madam McCartney.
Developing this collection, Stella held an image of the competitive athlete in the head and at first was aimed at certain athletes, and directly Caroline Wozniacki, Andrea Petkovic and Laura Robson who will act in models from this collection on the Grand Slam tournament in 2013. Practically, and in an advertizing campaign which left visible, brisk and respective, were involved Caroline Wozniacki and Andrea Petkovic.
As to the collection, it consists of ordinary tennis dresses, vests, skirts, footwear and accessories. The color palette includes yellow, white, black and pigeons. Moreover, not very well what model is armed with the special ClimaLite technology ® which provides good ventilation and maintains temperature at very comfortable level.
Madam McCartney commented on release of this collection as follows: «Tennis – almost unique sports discipline for which I can make womanly high-class clothes. We achieve it thanks to color and a cut, also use of huge technologies. I thoughtlessly am proud that worked with such athletes for start of this collection»
As to sportswomen, they gave the following comments: «Stella McCartney new collection for Adidas gives me feeling of safety and comfort on court. Thanks to excellent design and high technologies, I feel surely in though what model from this collection», – Caroline Wozniacki speaks, and Andrea Petkovic adds: «My new set forces me to aim at a victory. I plan to squeeze out everything that I can on the forthcoming tournament, and me very printsipno know that on me the best clothes from all available today».
