More effective anti-aging ingredients and formulations are being developed every day. Cosmetic alternatives to dermatological procedures will be increasingly available for the average woman, and technical innovations to cosmeceuticals will allow skin care products to deliver active ingredients more effectively and with greater precision. Emerging genetic-based technology will enable the development of targeted products that are customized to meet the needs of today’s individual man or woman. In addition, the growing concern for personal health will further expand the nutraceutical market. With the increase in consumer expectations and the continuation of changing trends, the collaboration between the dermatology professional community and skin care product innovators must continue to be fostered.