Cosmetics

Cosmetics are products designed to provide an appearance benefit to consumers; these do not provide the same efficacy as prescription drugs per se but fill a meaningful need for consumers and are readily available to the world consumer in their respective marketplaces. As a starting premise, traditionl moisturizers in and of themselves are able to have some modest effect on reducing the appearance of fine lines and wrinkles by hydrating and plumping the skin, but these effects can be transient and are definitely weak in overall robustness. Thus, the consumer who wishes to have a more significant effect on reducing the appearance of their fine lines and wrinkles may seek out more potent technology. In the cosmetic market, there are a limited number of technologies that have been shown to have some degree of impact upon reducing/eliminating the appearance of fine lines and wrin­kles. In contrast to the cosmetic products available, the consumer does have the opportunity to seek out more aggressive therapy from professionals, where some of the newer technical developments are significantly impacting the overall market.