Ues Gordon started a brand under the imenovaniye in 2010. And at present can one of own most devoted clients already call the first lady of America – Michel Abama. The talent of the designer recognized the prestigious world as "Rising Star Award" award, and it is all in a couple of years after termination Сentral of Saint Martins. Fast popularity among ladies of a certain circle created the main tendencies of a corporate style of the dvadtsatishestiletny designer.
On creation of a spring-and-summer collection Uesa Gordon inspired a pack magic container that gave a certain mysteriousness and drama effect to its clothes. For a warm season the designer offers ladies bolshushchy richness of styles: from trouser suits to maxiskirts with a silhouette "mermaid" and blouses with a small sleeve and generous v-shaped cut. Infinite options of combinations of various models could decorate though what clothes. The truncated trousers can be carried with a lacy shirt or in that look as they were presented in a collection – with elegant blouses and jackets. And the greenish leather jacket with a slanting fastener will approach to a large quantity of dresses. Gordon also offers some more festive, elegant options of clothes. For example, bagatelles with the handwork drawing, representing a magnificent swan, or the picturesque trouser suits, which flare it is sustained in the form of "pipes", or some blouses having a hint on sleeves kimonos. It certainly clothes not for every day, and occasionally.
In the collection Gordon used options of length to a knee, a mussel and the maxi, truncated trousers, and the modulated flare. Such fabrics perfectly were suitable for realization of ideas of the designer, as silk, jersey, skin, lace and cotton. Materials were picked up in color palettes red, cream, blue, white, dark, gray, mint and ashy and green.
For Gordon’s summer collection there was suitable the adjacent silhouette extending to a bottom. It is visible in dresses with a silhouette "mermaid", suits with bell-bottoms, skirts with a wide asymmetric frill on a hem. For the termination of images the designer again addressed to Manolo Blahnik. «Terrible heels» became result of the third cooperation: shoes on a high very narrow hairpin with the pointed sock cape, laced up on an anklebone.
All the creativity Ues Gordon as if hints that though red lipstick and the dress from its last collection is for appearance necessary to what lady only.