Choose your mascara formula based on your needs and desired effect. Thickening mascara gives individual lashes a denser look and is ideal if you have a sparse lash line. For lashes that are enhanced but still natural looking, choose defining and lengthening mascaras. Waterproof mascara is a good choice if you want a long-lasting look or if your mascara tends to smudge.
When applying mascara, hold the mascara wand parallel to the floor and brush from the base of the lashes to the tips. Roll the wand as you go to separate the lashes and avoid clumps. Always apply two to three coats.
If you choose to curl the lashes, do so before applying mascara. Curling lashes after applying mascara can break the hairs.
True black mascara makes the most impact. Choose brown for a softer look.