and creamy lipsticks and glosses.
COLOR & APPLICATION Finding the Perfect Shade
To identify the best basic lip color, remove all makeup. The perfect neutral shade—pinky brown, nude, beige pink, rosy brown, pink, chocolate, or blackberry—will generally be close in tone to the natural lip color. The one that looks good on the naked face is the right neutral, everyday, mistake- proof color. It should not look ashy, orange, or pink but like an enhanced version of the natural lip color. Some women might need more color, and the shade that works best without makeup could be bright or dark rather than neutral. You know you have found the right shade when it enhances the skin tone, makes the eyes look brighter, and gives the face a lift.
Once you have identified the right neutral or everyday shade of lip color, you have the basis for selecting more dramatic colors. Most lip colors with the same undertone as the natural shade will look flattering.
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matte products are dense and last longest. They contain less moisture than other products, so they adhere to the lips and don’t fade as quickly. They are not appropriate for very dry lips.
semimatte products are less dry than matte products and don’t last as long. They work best on textured or dry lips and give off a soft sheen.
sheer colors are see-through, forgiving, and easy to use.
stains provide long-lasting, highly pigmented color.
tints, like sheer glosses or balms, protect the lips with moisturizing formulas that usually contain sunscreen.
balms are tinted or clear formulas and help soften the lips.
gloss sticks are hybrids, between sheer lipstick and gloss. They add a bit more pigment than lip gloss does but both are see-through and moist.
lip glosses provide hydration, sun protection, and sheen. This formula is great for making the lips look fuller and for layering on top of other lip colors.
chubby lip pencils will both define lips and provide a creamy matte texture. They are long lasting but can be a bit dry.
lip liners define the lips and keep lipstick on longer when used on the entire lip area.