There are a bevy of blush formula choices—powders, creams, stains, and gels—so if you haven’t tried something new in a while, now’s the time to experiment. As for finishes, sheer matte or sparkling shimmer? Perhaps both— one for daytime demure, one for nighttime glamour. One general rule is to stick with matte formulas if you’re over forty or have facial scars. This keeps the focus on the vivifying color.