The Conscious collection from H&M already received a lot of attention. The advertizing campaign of this ruler with Vanessa Paradis in a leading role gave the chance to us to glance in the main seasonal clauses of a popular brand.
The new exclusive collection H&M expands a palette of options with a set of the beautiful and tremendous dresses created for more official actions.
New images for parties from the Swedish brand show quite stylish atmosphere and are concentrated generally round correctly certain flowers, finally that these fantastic ladies’ and man’s prestigious offers become twice attractive. The collection is made with introduction of such ecologically spotless materials, as the processed polyamide, organic cotton, лиоцелла and even 100 % the processed polyester. The main designer H&M Anne-Sofie Johansson argues that the undertaken efforts in the direction of more harmless production are normal for a brand:« It is pleasant to me that this collection is reflection of a spotless glamour and style and besides is executed from more harmless materials. For us in H&M quite naturally to think about equation which is heart of our work». Such statement is by all means buttressed up by facts, the brand began the program on utilization of clothes which is beyond H&M clothes.
The new exclusive Conscious collection from H&M is the proof of that such style at all does not mean absence of luxury and chic as it could be accepted earlier. The line of the Swedish brand specifies unlimited quantity of tempting popular tendencies with a big dose of superfineness, on it new offers, most likely, will be pleasant to many women of fashion of different age groups. Asymmetric strokes, high quality of tailoring and unique textural details became one of the main beautiful dresses making these and bright provocative overalls.
Beautiful dresses from a new strip of the Swedish brand will appear on the Internet and in shops H&M worldwide since April 4.
