At present it will appear in a new role, as unusual, but thoughtlessly interesting. It served as inspiration for creation of the new capsular No_Code London Calling collection of a known brand of Tod’s. The collection is a return to London, and is direct to its east part where sir Hek lives and works, and where he receives the greatest inspiration. As to a technical aspect of a question, the No_Code London Calling collection unites the Italian heritage and experiment of last years on footwear manufacturing with modern idea of a way of life and recent trends of the variable prestigious world.
The advertizing campaign of a collection too has a certain history. The cast consists of 6 creative persons of London from the world of music, art, a fashion and cinema which personify energy and spirit of this city being one of the best places in the world proceeding from belief of culture and style. Ben Toms (Ben Toms) became the photographer of campaign, and the stylist of the project Robbie Spencer (Robbie Spencer). While Jefferson Hek commented idea of an advertizing campaign as follows: «These people personify cosmopolitans and the infinite nomads moving from the country to the country, from the city to the city, from the 1st time zone in another, it also people who of a hall of the airport run in studio, from a laundzh-bar in a conference hall… At them leaves to mix English eccentricity, to treat a fashion with sense of humour that does a collection real and live».
The capsular No_Code London Calling collection is a stylish, comfortable and qualitative footwear for young men and ladies in style a unisex which in this season joined besides leather jackets. All subjects of a collection, vobshchy, as well as usually, are made of a high-quality leather and soft suede. The color palette is rather traditional: black, white, copper, beige, brown and pigeons, only the silvery metallic and a Bordeaux are beaten out from this ordinary and, even it is possible to tell, a usual row. A detail, all models of footwear, the eminent innovative sole of No_Code which appears on a look almost in one stage thanks to a white very narrow strip is objediyayushchy.
It seems that the idea was successful, from a collection, really, blows as spirit of London, creative and bohemian with his unique view of a fashion and style, with ability to cooperate beauty and comfort, moreover, at all this to look is original and original.
