NEW USERS

Male grooming is one of the fastest growing sectors in the cosmetic industry (23). There are significant differences between men’s and women’s skin; men’s skin tends to be less acidic, thicker, oilier, and hairier (24,25). By using products developed specifically for their skin type, men will achieve better results. Products being developed particularly for men include not only moisturizers, but also products to combat aging, self-tanners, blemish-control products, concealer products, and bath and shower products. These cosmetic products will be developed and promoted to seem masculine, so that the average male will feel comfortable using them. Consistent with this trend it is expected there will be an increase in male visitors to the dermatologist’s office for cosmetic procedures.