6.5.1 Facial Hair—A Key Area of Concern for Women
Among body areas for which laser hair removal is indicated, facial hair removal is most popular. An automated phone survey of over 5000 women conducted by the Gillette group in the Boston area (Needham, MA) had 145 respondents who indicated having received professional laser or light-based treatments for hair removal. This represents about 3% market penetration for laser hair removal procedure. Reported estimates for the US market range from 1 to 2%. Of the 145 respondents, 54% had received laser/light-based treatments on the face as at least one of the treatment sites (Fig. 6.9). A recent study of women living with facial hair [3] showed a high level of emotional distress and psychological morbidity
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Figure 6.9 Percentage of respondents (of 145 people surveyed) treated for laser hair removal across various sites. |
in this population, so it is not surprising that facial hair removal remains one of the key areas for which women seek treatment. Women feel overwhelmed with the effort they need to invest to control the growth of facial hair, resulting in their low self-esteem.