John E. Wild
Hill Top Research, Miamiville, Ohio, U. S.A.
A. C. Lanzalaco and D. F. Swaile
P&G Beauty, Sharon Woods Technical Center, Cincinnati, Ohio, U. S.A.
Personal care has been a concern of both men and especially women since the beginning of recorded history and most likely prior to those times as well. The ancient Egyptians used perfumes while bathing and for their hair and clothing (1).
The art of making the body smell better was evident in the early civilizations of Babylon, Assyria, Persia, China, Greece, and Rome (2). Although this chapter topic is related to antiperspirants it is difficult to separate the fact that the antiperspirant market has grown to its sales level in the market place because an antiperspirant delivers not only wetness control but, as a secondary benefit, imparts deodorant efficacy as well.