At present in all civilized world is not present the 1st person who would not understand value of 2 red letters H&M. At present the rare woman of fashion has at least no one bagatelle from this shop, and the rare capital does without shop H&M. Strikes? Absolutely not, for it is result of the long and laborious work which purpose is the gain as it is possible bigger client base on all continents. The last years the company actively cooperates with luxury brands, such as, for example, Lanvin, Verscace, Marni, Maison Martin Margiela, letting out collections of clothes and accessories behind which women of fashion in the world are ready to stand in kilometer turns. In advertizing campaigns of brand leading models of the world started to act in film: Carly Kloss, Darya Verbova and others. At present the brand was solved on a capture of new top, having declared the display of an autumn collection in Paris within a week of a fashion. The presentation took place in Rodin’s museum where earlier not once the collections represented such eminent fashion houses, as Christian Dior and Yves Saint Laurent. Sounds, at least, safely and intriguingly.
Prestigious show was accompanied by a musical mix on composition to Enio Marrikon from the film "Specialist". Display consisted of 25 exits, and opened Joan Smols’s its model. The territory of a museum was skillfully transformed to a labyrinth from rooms, maids-waitresses welcomed guests, treating them with champagne, and saw off in various places of the improvised house, for example, in a drawing room, library, a dining room, a boudoir or a bedroom later. Among guests of display such known ladies, as Carine Roytfeld, Ashley Olsen, Emmanuel Alt and others are seen.
The new collection is a game with the French bohemian style from this point of view teams of designers H&M. Let’s look that at them left.
Huge knitted sweaters, mini and maxiskirts, dresses, mini-shorts, trousers, blouses, fur jackets, boots jack boots on a heel, loafers, bags and caps.
Colors of a collection
The color palette is at present not so various. Designers were limited only black, blue, white, grayish and flowers of the beige.
Designers of a brand preferred wool, chiffon, jersey, a velvet and artificial fur.
A lot of attention was given to a decor. Designers addressed to many known elements, such as, for example, a fringe which they created from beads, the steel threads, different patterns and unique embroideries.
The "French" debut of a brand certainly was successful that speaks about the next subdued top, so, not far off following what it will be, it is very heavy to predict…