These are strictly marketing terms, nothing more. They do not tell you anything about what the product can do for your skin. Serums are not specially enhanced in any way, anti-wrinkle products do not get rid of wrinkles or offer any additional benefit for skin, anti-gravity products don’t lift skin, and on and on. They are all moisturizers with deceptive, meaningless names. As long as a product is well formulated with a variety of great ingredients you will achieve the best results. Everything else is seductive marketing mumbo jumbo, and the reason thousands of “anti-wrinkle” products line the shelves is that they tell us what we want to hear, even when none of them can perform to the extent their label promises.
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