Bringing It "Back to Life" and Keeping Makeup From Looking Too Masklike

“Bring it back to life” is another makeup slang term you will hear to refer to almost all makeup applications. If something is looking dull or lifeless, you will be instructed to “bring it back to life.” This can happen with concealing as well.

Next, accentuate the eyes by adding any needed definition without doing a full beauty makeup. Choose soft browns, taupes, or gray to define the lash line using pencil or powder. We do not suggest liquid liner for the “natural look”—your hand needs to be very skilled. Place the line right on the base of the eyelashes. Remember, you are defining the natural line to add

definition, not doing eyeliner, so you do not want a thick line.

Trick: use the “dot method” by placing dots of color into the lash line, both top and bottom, instead of drawing a line. By dotting in color, you create the illusion of a greater or stronger lash line without noticing the liner. This technique works excellently on men.

If you decide a bit of eye shadow is needed, use a lighter color all over the lid in creams, beiges, and pinks to even out the lid. Choose soft browns or taupes in the eye crease. Again, a very subtle hand is needed. Curling the eyelashes adds length without too much product (Industry Standard: shu uemura), and use mascara if needed. Clear mascara is also a great choice if the lashes are already long. If a brown or black mascara is needed, apply a thin coat with a mascara fan. Mascara fans are great for this look—you have more control over the application and can really

PRO TIP

Dispense mascara onto artist’s wax paper. Using the wand from the tube of mascara, pull off mascara onto the wax paper. This allows you plenty of product to do both eyes by using disposable wands or a mas­cara fan, and keeps the tube of mascara sanitary.

No double-dipping of the wand into the tube! Disposable wands come by the dozen.

get beautiful lashes without too much product (We Recommend Brush Up With Barbara). Remember to apply mascara to define the lashes, but not make them look coated.

Bring subtle definition to the eyebrow by grooming the eyebrows and, if needed, adding a touch of color for shape and fill. Care must be take when adding color to the brows in the “natural look.” Use short brushstrokes (or pencil strokes) in a 45- degree angle for similar hair growth. Trick: paint the eyebrow hair instead of painting the skin in this look. Using a mascara wand, apply color directly to the hair and not the skin. This is great on men. It will not work on someone’s brow that is in need of filling because of lack of hair.

Try: Roux (Tween Time) Stick by Revlon, Stacolor, Reel Color. Taupe and soft browns work well and do not photograph too dark. Medium to dark browns will photograph darker than they appear to the eye. Too much in this look, and your makeup will not look natural.

Keep the mouth looking healthy by using just enough color to blush the lip. Use lip stains, tint with a matte or sheer lipstick, or use a lip pencil with a lip moisturizer to get the color and attention needed without looking too “lipsticky.” There should not be too much gloss for this look. Do not use lip gloss or heavy shine on men or children. Keep the focus on giving the individual the appearance of good health. Your technique needs to be subtle and clean without the obvious enhancement of makeup. Again, it’s the “natural look.”

FIGURE 7-2A