Don’t apply liner to the inside rim of the eyelids, except for a theatrical effect or a fashion shoot. You risk infection and injury. And, rather than making the eyes stand out, lining inside the rim actually makes the eyes appear smaller.
Don’t line just the bottom of the eye.
Do line all the way across the lids! You can line just the top and not the bottom, but don’t line either lid halfway. Lining from the inner corner to the outer corner will help open up the eye.
Do apply liner as close as possible to the lash line, making sure there is no gap. This has the added benefit of making the lashes look fuller and lush.
Do apply liner thinnest at the inner corner of the eye, and thicken it as you move outward. This accentuates the eye’s shape and gives the eyes a lift.
Do make the top and bottom lines of liner meet at the inside and outside corners to make the eyes appear larger. Not connecting the lines makes the eyelids appear too round and small.
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