Whether you are starting your first professional makeup kit, replacing a few personal items, or looking for something new, shopping is a time to experiment, test cosmetics, and research trends. One of the best and easiest ways to stay current is to test the latest products on the cosmetics floor of any large department store. The makeup artist at the counter will show you new items and techniques. You can try the cosmetics and get information, all without any cost. Magazines and the Internet are great for research and information, but when you are ready for a purchase, it is important to touch and feel the products so you know the quality you are getting.
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Choose cruelty-free brushes! Most manufacturers note this information in the product description.
It is a good idea to develop some shopping strategies to avoid frustration, intimidation, or impulsebuying. First, determine your budget. Makeup can be expensive. Estimate the cost of your supply needs, and add a realistic amount for trying new products. Making an inventory list of all the supplies in your makeup kit is very helpful. Use this as a shopping list, and just circle the needed items. If you want to replace something specific, you can take the container with you to the store. In a notebook, keep a page for jotting down any new products you might want to test. This is also a place to record product ingredients for comparison shopping. For the best service, shop when the stores are least crowded, generally in the mornings, early in the week. Let the makeup artist at the counter show you a new look or technique. Listen and ask questions. Be clear about your likes and dislikes. Ask for samples or trial-size containers of any products you like. Purchase a product only if you love the way the makeup looks and know that you will use it.
You will want to find several places to purchase makeup supplies that suit your needs and preferences. For testing and experimentation, store visits are very useful. Once you are familiar with a product line, it is faster and easier to do your shopping online. Most of the retailers and designers now have Web sites for quick and convenient shopping.
Department Stores
High-end brands are typically sold through dedicated counter areas in department stores. Most of the counter personnel are trained in makeup application and are able to provide information and advice. You can test the makeup before purchasing so you know exactly what you’re getting. Some sales staff are paid on commission, so you may be pressured to make a purchase.
Drugstores and Pharmacies
These stores are convenient and carry a wide variety of mass-market products. Purchase basic supplies such as nail polish, cotton balls, makeup sponges, and cotton swabs at these retailers. Very few of the products can be tested before buying, so purchases might not meet your expectations.
Beauty Supply Shops
Makeup artists depend on these industry meccas for professional-quality products at budget-friendly prices. You will receive personalized attention and won’t be rushed or pressured to make a purchase, because the sales clerks are not paid on commission. These stores will usually ship anywhere in the country.
Beauty Superstores
One-stop shops, such as Sephora and Ulta, offer a wide range of mass-market, prestige, and niche products. The staff is knowledgeable and willing to answer questions.
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Do buy multipurpose makeup, such as lip-cheek combinations.
Do shop in daylight for foundation.
Don’t equate “dermatologist tested” with better quality. The claim does not guarantee that the doctor approved of the product—just that it was tested.
Do save your receipts. Many stores will refund your money within a specified period of time if you are not satisfied with a product. If any cream-based makeup smells or has an odd texture, take it back. It is probably old.
Don’t toss leftovers unless the makeup is more than eighteen months old. When that lipstick or cream blush gets near the end, scoop the remainder into small, covered, compartmentalized boxes (palettes) that are available at art and beauty supply stores. Label the back of the palette with the color name for reference when you need to restock.
Specialty Stores
These freestanding stores offer a wide selection of products, often “indie” brands. This is a good place to find trend-driven shades, foundations, and concealers.
Catalogs
Shopping from catalogs specific to a brand is a convenient way to stock up on favorite shades of cosmetics. Once you are familiar with a product, this is a fast and easy way to order replacements, get a quick overview of new products, and see the latest fashion colors.
Has your signature fragrance or favorite lipstick disappeared from the market? This happens for any number of reasons. It is possible that the product was not selling well, or it has been reformulated to meet new standards. Discontinued beauty products are available if you know where to look. Use the Internet to do your research. Visit the company’s Web site first. There will generally be information available on discontinued products. Estee Lauder, for example, publishes item closings in advance on their Web site so that consumers can stock up. Specialty Web sites, outlets, and online auctions often carry these cosmetics and fragrances. Do be aware of expiration dates, however. Cosmetics have a limited shelf life and should not be used after the expiration dates posted by the manufacturer.
Finally, if you just can’t locate your old favorite, make a plea. Either e-mail or write a personal letter asking the company to bring it back. Companies listen closely to their customers, and it is not unusual for specific colors or products to be resurrected thanks to consumer demand. At the very least, you will get a response from the company, usually providing reasons for the closing and often samples of similar products for you to try.
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