1. Matte powder eyeshadows in an array of neutral tones from light to dark are your best bets for a classic, sophisticated eye design that accents the shape and color of your eyes.
2. Unless you’re using just one eyeshadow color, use at least two eyeshadow brushes for application.
3. Prime the eyelid and under-brow area with a matte-finish concealer, foundation, and/or powder before you apply eyeshadow. This helps to ensure a smooth, even application and (if you have fair to medium skin) will also neutralize the red and blue coloration of the eyelid.
4. Tap off any excess eyeshadow from your brush before applying—this will prevent overapplication as well as flaking eyeshadow.
5. If you really want to make the color of your eyes pop, choose a contrasting color in a soft tone and apply this to the lids. Blue eyes come alive with pale peach or cantaloupe hues, green eyes seem richer with light bronze or caramel tones, hazel eyes become more alluring with chestnut and golden brown shades, and brown eyes are nicely accented by almost all neutral tones.